UK Youth 4 Nature
Brand identity design for UK Youth 4 Nature.
UKY4N is a rapidly expanding organisation whose mission is to mobilise and empower young people to seek and call for decisive action on nature and wildlife in the UK.
Our brief was to design a new brand that reflected UKY4N's bold, creative and ambitious campaigns and the passionate young people who are behind them. We chose a colour palette of dark green, yellow and purple to communicate this personality and adapted a UK native oak leaf to be the main logo icon. We wanted to ensure the brand could react to the nature that it was striving to protect, therefore we created an adaptable logo and icon, that can be filled with images of the ocean, foxes, forests etc. Among our logo variations is a circular, stacked, full and acronym logo, ensuring the volunteers who lead this group always have the perfect logo for every form of communication, be that a social post, a letter to parliament or a sand drawing!
This brand was created collaboration with the wonderful Sophie Cox Designs - go check out her work!