moovin is the newest estate agent in Belfast that will soon be shaking up the property market.
The client required a brand identity that was fresh, approachable, youthful and professional, which conveyed the easy, stress free process of selling your house on this new platform.
The ‘m’ conveys the stages/journey of the sale, with the circle conveying the final result. Looking further we can see an exclamation mark within the m and circle, which will be used within material materials and the 'For Sale' boards. The sans serif font paired with the raspberry red and yellow gives this brand a youthful look that will stand out from other estate agents in greater Belfast. The tagline ‘ready, set, sold!’ emphasises the easy process, and reminds us of the phrase 'ready, set go' used at the start of a race. This works to communicate the speed of the process, a key unique selling point for the brand.