Landscapes NI Brand Identity
We were delighted to design the branding and visual identity for Landscapes NI.
About the project
Landscapes NI champions the restoration of our diverse and iconic landscapes for the benefit of our health, nature, economy, and our planet. We do this through advocating government for improved legislation and policy to help restore nature in our landscapes, ensure accessibility to all and promoting our landscapes to the public.
What we did
We designed the logo, icon, colour palette, brand guidelines and typography and developed templates for Powerpoint, Letterheads and reports, which were recreated in Canva so the client could repurpose the designs.
Alongside the design, a comprehensive Tone of Voice Guide was developed with the expertise of Rebecca Boyle Copywriting. This featured the brands personality, elevator pitch, brand values and a practical tone of voice framework which the client can implement throughout their copy going forward.
Next steps
This brand alongside Landscapes NI's Manifesto will be launching in October, and we hope it influences positive action within the N.I government; influencing them to start prioritising our natural landscapes.
