High Street Heroes
About the project
Retail NI’s High Street Heroes campaign is an annual business award campaign that presents a unique opportunity to honour Northern Ireland’s outstanding independent retailers and vibrant high streets.
The initiative is a celebration of the businesses that are at the heart of communities across Northern Ireland. Unlike traditional awards programmes, High Street Heroes is entirely driven by the public. There are no judging panels. Local people are invited to vote for their favourite businesses across 13 categories, ranging from food and drink to fashion and essential services.
How did we help?
Working closely with Retail NI, our brief was to design the brand identity and ad campaign assets, with the aim of crafting both a professional and fun identity that encouraged the general public to vote for their favourite retailers.
The brand was developed in 2022 and we are proud to have continued our trusted partnership with Retail NI throughout the past four years in the delivery of the awards.
Throughout the ad campaign and marketing materials, we kept the messaging simple and engaging, with clear call to actions and bold typography to catch the attention of busy passersby. Billboards, bus T-sides, social posts, guidelines brochures and posters are amongst the wide range of assets we developed to publicise the awards, alongside tickets, pull up banners, certificates, digital presentations and lots more for the winners ceremony, which this year was held at the GOT Studio Tours in Banbridge.
Design Services
Brand identity | Print and Digital Advertising
