High Street Heroes Business Awards
Brand identity and advertising design for Retail NI's High Street Heroes business awards.
The High Street Heroes business awards recognise the contribution NI business's have made in their community.
Working closely with Retail NI, our brief was to rebrand the awards to look both prestigious and fun, breathing new life into the visual identity. I choose a fresh palette of purple and pink and complimented this with a navy blue, giving the branding a professional feel. The campaign and branding was rolled out onto billboards and bus T-sides all across Northern Ireland, encouraging the public to vote for their favourite high street hero. We kept the messaging simple and engaging, with clear call to actions and bold typography to catch the attention of busy passersby.
The advertising campaign included newspaper adverts, window vinyls, posters, social media posts and website banners, reaching to all four corners of Northern Ireland.
The prestigious awards ceremony was held in Hinch Distillery (2022) and in the Harbour Commissions Office (2023), where the winners received a glass star trophy and certificate which we designed alongside the advertising/branding.
All in all it was a fantastic event and bring on next year!
To read more about the event, see Retail NI's website.